Our Story
In 2021, Himanshu Mali founded Inicious Solutions Pvt Ltd with a straightforward observation: small businesses in India were being consistently underserved by the digital agency market.
Large agencies chased enterprise contracts. Freelancers disappeared mid-project. Template-mill services delivered cookie-cutter websites that looked the same as every competitor. And nobody was telling SMB owners the truth about what actually works — and what doesn’t — in digital marketing.
Inicious Solutions was built to fill that gap.
From its base at Amfotech IT Park in Wagle Estate, Thane, the company began working with local businesses, startups, and growing brands who needed a reliable digital partner — one that would be accountable to real business outcomes, not just deliverables on a project checklist.
Since incorporation, the team has grown to serve clients across Maharashtra and beyond, expanding its service portfolio as the digital landscape has evolved. When generative AI began reshaping how people search for businesses, Inicious Solutions was among the first agencies in Maharashtra to build a dedicated GEO practice — recognising that being found on Google is no longer enough if your business is invisible inside AI-generated answers.
Meet The Founder
Himanshu Mali — Founder & CEO
Himanshu Mali founded Inicious Solutions in March 2021 after identifying a clear gap in how digital services were delivered to small businesses in Maharashtra.
With hands-on experience across web development, digital marketing, and business growth strategy, Himanshu works directly with clients — not as a figurehead, but as a practitioner. Every major strategy delivered by Inicious Solutions has his involvement from brief to outcome.
His belief is simple: SMBs deserve the same quality of digital thinking that large companies get — at pricing that reflects reality, not agency overheads.
Himanshu is based in Mumbai and leads the Inicious Solutions team from the company's Thane head office.
→ [Connect on LinkedIn](https://in.linkedin.com/in/himanshurmali)
